Blog
Notes on Google Ads audits
Concrete write-ups on measurement, account structure and what to check before you optimize — no filler.
Performance Max6 min read
Performance Max Brand Traffic: Why It Can Mislead Your ROAS
Performance Max can win auctions on your own brand name and report the resulting sales as new performance. Here is how to tell whether that is happening.
Conversion tracking6 min read
Why Duplicate Conversion Actions Can Distort Smart Bidding
When the same purchase is counted by two conversion actions marked primary, Smart Bidding optimizes toward a number that isn’t real. Here is how to find it.
Audits7 min read
Google Ads Audit Checklist: What to Review Before You Optimize
An account audit only holds up if it starts in the right order. Here is the sequence that avoids optimizing on top of broken measurement.