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Google Ads account audit · Evidence-based

Know what to do tomorrow morning.
Before you open Google Ads.

Ads Audit doesn’t generate another report. It gives your account a Google Ads Health Score and tells you what to do next — with confidence and evidence from your own audited data.

Start for freeSee how it works
  • No credit card required
  • Read-only Google Ads access
  • Your campaigns are never changed

Ads Audit never modifies your campaigns. No changes are made to your Google Ads account.

Sample account — illustrative data, not a live customer account.

Deterministic, explainable
Scoring method
Saved, not overwritten
Every re-check
Never
Google Ads account changes
Has evidence
Every recommendation
A continuous operating loop

From audit to verified value — without losing the thread

Ads Audit keeps the baseline, the problem, the fix and the verification connected. The sample view below uses illustrative data to show the workflow.

  1. 01Audit
  2. 02Monitor
  3. 03Detect change
  4. 04Fix
  5. 05Verify
  6. 06Recover value
Account activity

One issue, fully traced

Live

  1. Mon 06:02

    Full audit completed

    Health Score 72 · baseline saved

  2. Tue 09:18

    Critical change detected

    Primary conversion duplicated

  3. Tue 11:40

    Fix marked for verification

    Re-audit requested after account change

  4. Wed 06:04

    Fix verified

    Duplicate no longer detected · +6 pts

Verification record

Primary conversions counted twice

Verified fixed

Before

2 primary actions

Fix

Duplicate disabled

Effect

Signal restored

Health Score72 → 78

Sample account · illustrative workflow, not a live customer account

The product, not a promise

A decision queue built around what matters

Large, readable views for financial impact, account changes, monitoring, verification and pacing. All figures below are illustrative sample-account data.

Find what costs you money

Measured loss stays separate from estimates and exposure

Measured waste

$16,200

Observed in account data

Estimated excess

$5,100

Modelled estimate

Exposure

$2,200

Affected spend, not loss

  • Primary conversions counted twice$12,400
  • Search terms with zero conversions$3,800

Know what changed

A re-audit becomes a change record

+6.0 pts

3
fixed
2
New issues
1
back again

The values above belong to a clearly labelled sample account. Ads Audit classifies new, resolved and returning problems from persisted audit comparisons.

Duplicate conversionDetectedFixed
Brand exclusionHealthyMissing

Catch problems early

Monitoring has a visible state

Monitoring active

Last checked 06:02

Next full audit
Monday
Critical alerts
0
Connection
Healthy

Know whether the fix worked

Before → fix → verified → effect

Before

Duplicate signal

Problem

Fix

Secondary action

Applied

Verification

Not detected

Passed

Effect

+6.0 pts

Confirmed

Stay on budget

Pacing you can understand at a glance

Spend, expected pace, forecast and monthly budget share one visual scale.

Budget pacing · JuneForecast 7.5% over budget
Spent
$36.6K
Expected
$28.8K
Forecast
$64.5K
Monthly budget
$60K
Readable performance

Spend and conversion value, at decision-making size

  • Conversion value
  • Spend
$0k$9k$18k$27k$36kConversion value: $14kConversion value: $17kConversion value: $19kConversion value: $22kConversion value: $25kConversion value: $27kConversion value: $28kConversion value: $30kConversion value: $30kConversion value: $32kConversion value: $33kConversion value: $34kConversion value: $36kSpend: $10kSpend: $10kSpend: $10kSpend: $11kSpend: $11kSpend: $11kSpend: $12kSpend: $12kSpend: $12kSpend: $13kSpend: $13kSpend: $14kSpend: $14k1 Jun8 Jun15 Jun22 Jun30 Jun

All examples in this section use illustrative sample-account data.

What Ads Audit monitors

The categories behind your Health Score

Every category below feeds directly into the category and overall scores above. Coverage grows over time — this list reflects what the engine evaluates today, not a roadmap.

Search

Search terms with cost and no conversions, keyword-level waste.
7 signals

Conversion tracking

Duplicate or missing primary conversion actions, offline import gaps.
5 signals

Budget allocation

Budget concentrated in underperforming campaigns, spend with zero conversions.
4 signals

Performance Max

Performance Max asset groups missing the recommended minimum assets.
3 signals

Account hygiene

Campaigns and ad groups missing basic setup — paused-with-budget, empty groups.
2 signals

Ads & assets

Ad groups running a single ad variant with nothing to test against.
2 signals
Repeatable audits, without giving up control

Your campaigns stay under your control

Ads Audit is built as a monitoring loop, not a one-off report — scheduled audits and deterministic alerts keep every run useful. It connects to Google Ads through OAuth and reads account data — campaigns, ad groups, keywords, search terms, budgets, conversions. Its own code contains no function that writes anything back: it never asks for your Google password, and it never changes a bid, a budget or a campaign setting.

  • OAuth connection — Google, not us, handles authentication
  • Only ever reads Google Ads data — no code path writes to it
  • No automated campaign changes
  • No Google password ever collected or stored
  • Disconnect the connection at any time

Ads Audit is operated by PPCWAY. Ads Audit is an independent third-party tool from PPCWAY. Not affiliated with, endorsed by, or sponsored by Google. Google Ads and Google are trademarks of Google LLC. What we do with the data we read is described in our Privacy Policy, including our commitment to the Google API Services User Data Policy and its Limited Use requirements.

How the connection works
  1. You
  2. Ads Audit
  3. Google OAuth
  4. Google Ads API (reads only)
Who it's for

Built for people who run Google Ads accounts

PPC specialists

Start the day with an ordered list of what to check, instead of clicking through every campaign.

Performance teams

Catch measurement and structural issues before they distort bidding decisions.

Agencies

Review more accounts in less time, with evidence you can hand straight to a client.

Consultants

Walk into an account audit with a documented, defensible starting point.
Ready to improve your Google Ads?

Start tracking your Health Score

Connect Google Ads, get your first Health Score, and keep checking as often as you like. No changes are made to your account. No card required.

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